Multiplex chain PVR Ltd will be installing Dolby Atmos® in 50 of its cinema screens across the country over the next two years. When completed, this will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India until now.
PVR’s currently has two properties equipped with Dolby Atmos technology which have garnered positive response from patrons in terms of experience.
The Ajay Bijli-led chain aims bring the same experience to more PVR screens across the country over the next two years.
PVR’s currently has two properties equipped with Dolby Atmos technology which have garnered positive response from patrons in terms of experience.
The Ajay Bijli-led chain aims bring the same experience to more PVR screens across the country over the next two years.
“At PVR, we believe in bringing the most revolutionary and state-of-the-art technologies to its patrons to deliver the highest-quality movie experience,” said Bijli, chairman and managing director, PVR Ltd.
“Our collaboration with Dolby goes a long way. Dolby is amongst one of the most celebrated brands in the market for premium sound quality, and it perfectly fits with PVR’s mission to offer its audience the ultimate in movie-going experiences. Feeling extremely optimistic about the association, we together as brands will go an extra mile to woo our audience.”
“Our collaboration with Dolby goes a long way. Dolby is amongst one of the most celebrated brands in the market for premium sound quality, and it perfectly fits with PVR’s mission to offer its audience the ultimate in movie-going experiences. Feeling extremely optimistic about the association, we together as brands will go an extra mile to woo our audience.”
Dolby Atmos is a sound that moves audio around the theatre, even overhead, with clarity, richness, and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience.
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution.
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution.
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